Purple Flag Week, Chippenham, Purple lights shining onto Chippenham Town Hall.

Purple Flag status in Chippenham

Chippenham became a Purple Flag town in 2016 and is one of the few market towns in the UK to win this prestigious national award for the safety and vibrancy of its nightlife.

Success for Chippenham’s Night Time Economy Purple Flag status retained for third year in a row.

Chippenham Town Council are yet again delighted to announce that Chippenham has retained its Purple Flag status for the third year in a row, after first being awarded Purple flag in February 2016. The collaboration and partnership between Chippenham Town Council and  Chippenham BID, Wiltshire Council, Chippenham Street Pastors, Wiltshire Police, Pub Watch and Wiltshire & Dorset Fire Service is vital to achieve Purple Flag status.

This news from ATCM is excellent for Chippenham as it provides the evidence showing a strong and varied mix of night time entertainment between the hours of 5pm-5am, whilst still having a safe and clean environment for residents and visitors alike.

Since receiving the Purple Flag status in 2016 there has been a whole host of benefits for the community including:
• Lower crime and antisocial behaviour
• Increased visitors
• A raised profile and reassurance for a safe night time economy
• An improved public image

Cllr Sandie Webb, Leader of Chippenham Town Council said of the news;
“This is such great news for Chippenham as Purple Flag enables us to develop effective partnership working which delivers initiatives to ensure the town has a vibrant, safe and clean night time economy.”


Purple Flag Month
To celebrate being one of the smallest towns retaining the award, Chippenham Town Council are hosting a Purple Flag business breakfast to increase awareness and show its importance towards the night time economy. Guest speakers will include Rita King, formerly Local Partnerships Director from the Portman Group, who support alcohol producers with responsible marketing and social responsibility, and Maggie Blyth who has a background in safeguarding and public protection working initially in the probation service and now child protection.

Purple Flag status, Chippenham
Purple Flag Banner

Purple Flag is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches. Purple Flag status recognises towns providing a strong and varied mix of night time entertainment, from 5pm to 5am that are also safe for residents and visitors alike. Towns and cities with Purple Flag status have reported more people visiting at night and a drop in crime levels after winning the award.

Areas that receive Purple Flag status benefit from:
• An improved public image
• Increased visitors
• Lower crime and antisocial behaviour
• A more successful mixed use economy
• Attract a broader demographic

Chippenham was first awarded this accreditation in February 2016. A range of partners organisations are working with ENTE businesses to help promote Chippenham as a fun and safe place to come to. The aim is to bring in new initiatives and better promote the wide range of existing opportunities to attract people of all ages to come out and discover that Chippenham is alive after 5pm when the traditional shopping and work culture closes down.

In 2017, we celebrated Purple Flag weekend with a Business Breakfast, which had a night time economy theme, where we invited local businesses, charities and communities groups, the Police, Fire Service and Wiltshire Council, Councillors and officers to a networking event with the inspirational speaker Rev Les Isaac OBE who talked on the importance of partnership working within the night time economy.

We followed this with a day of purple based activities in the High Street to raise awareness of Purple Flag and its importance to the night time economy. Since then we have had many evening shows and productions across venues in the town, including events such as Christmas Lights switch on, Easter celebrations and the annual Folk festival. Highlights on a video can be seen HERE.

We are delighted to be working with the following organisations to ensure Chippenham retains its Purple Flag status:

  • Chippenham BID
  • Pubwatch
  • Wiltshire Police
  • Wiltshire Council
  • Wiltshire & Dorset Fire Service
  • Chippenham Street Pastors