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Chippenham retains its Purple Flag status for the 6th year!

5th October 2021 / News archive

Chippenham retains its Purple Flag status for the 6th year!

Chippenham is officially celebrating after receiving the news that it has been awarded the prestigious Purple Flag accreditation for its evening and night-time economy which aims to raise the standard and broaden the appeal of town and city centres between the hours of 5pm – 5am. Areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and residents.

Chippenham Town Council lead on this project but work in partnership with Chippenham Borough Lands Charity, Chippenham Chamber of Commerce, Chippenham CCTV Volunteers, Chippenham Community Hub, Chippenham Community Safety Partnership, Chippenham Pubwatch, Chippenham Rotary Club, Dorset & Wiltshire Fire Service, Smart Integrated Solutions, Wiltshire Council and Wiltshire Police to ensure the infrastructure is in place to maintain the high standards required to retain the Purple Flag accreditation.

Purple Flag judges were particularly impressed to see the inclusion of John Coles Park in the Purple Flag area, and the upgrade of CCTV cameras, the addition of which shows clear community engagement.

Mayor of Chippenham, Councillor John Scragg said of the announcement;

“This is wonderful news, the Purple Flag accreditation for Chippenham is a testament to the hard work and commitment from our community to make Chippenham a safe, clean and vibrant town for residents and visitors. Well done to all involved!”

Chippenham Town Council hosted its annual networking event on October 8, 2021, to celebrate the hard work that has been done so far to ensure Chippenham retains its Purple Flag accreditation and to share ideas and inspiration for future plans. This year’s theme for the event was “Past, Present & Future” taking into consideration community safety and well-being.

Group shot of the Corporate Management Team and guest speakers

Inspirational guest speakers lead the event:

Past: Trevor Barton, MBE will outline the origins of CCTV in the development of the town circa 2000 as he was the original consultant who advised on the feasibility of CCTV in the town centre.

Guest speaker Trevor Barton speaking at Purple Flag event

Present: Sarah Walker was previously the Purple Flag Programme Manager for the Association of Town and City Management (ATCM) and now works as an evening and night time economy (ENTE) specialist and will give an overview of The Women’s Night Safety Charter and how towns and cities have coped throughout the pandemic and how they are now recovering.

Guest speaker Sarah Walker speaking at Purple Flag event

Future: Kathryn Davis, Director of Tourism of Visit West and David Andrews, Chief Executive of Visit Wiltshire will summarise plans to increase tourism to the West of England and how the Great West Way is developing.

Guest speaker Kathryn Davis speaking at Purple Flag event Guest speaker David Andrewws speaking at Purple Flag event

The Great West Way project is focused on creating a world class tourism experience, winning new business and market share for Britain, growing the visitor economy and transforming the visitor experience along and around the route.

About Purple Flag

The Purple Flag programme was developed following the Civic Trust’s “Night Vision” report in 2006 and is now managed by the Association of Town & City Management.

Purple Flag is:

  • An accreditation process similar to Green Flag Award for parks and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in managing the evening and night-time economy.
  • A comprehensive set of standards, management processes and good practice examples designed to help transform town and city centres at night.
  • A research, training and development programme, to help towns and cities improve their evening and night-time economy.
  • A positive initiative that indicates an entertaining, diverse, safe and enjoyable night out.

Check the Association of Town & City Management’s website HERE