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Purple flag

Chippenham became a Purple Flag town in February and is one of the few market towns in the UK to win this prestigious national award for the safety and vibrancy of its nightlife.

Purple Flag is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches. Purple Flag status recognises towns providing a strong and varied mix of night time entertainment, from 5pm to 5am that are also safe for residents and visitors alike. Towns and cities with Purple Flag status have reported more people visiting at night and a drop in crime levels after winning the award.

Reassessed annually it leads to Purple Flag status for town & city centres that meet or surpass standards of excellence in managing the evening and night time economy (ENTE) between the hours of 1700 and 0600. Areas that achieve the standard benefit from an improved night time environment and a reputation that offers ‘a better night out’ to visitors.
Areas that receive Purple Flag status benefit from:
• An improved public image
• Increased visitors
• Lower crime and antisocial behaviour
• A more successful mixed use economy
• Attract a broader demographic

Chippenham was awarded this accreditation in February 2016. A range of partners organisations are working with ENTE businesses to help promote Chippenham as a fun and safe place to come to. The aim is to bring in new initiatives and better promote the wide range of existing opportunities to attract people of all ages to come out and discover that Chippenham is alive after 5pm when the traditional shopping and work culture closes down.

08.10.16 Chippenham As Purple Flag Week parts of Chippenham went purple to celebrate. The event was organised by Chippenham Town Council. Pictures taken on Saturday 8th October 2016

The town’s Purple Flag assessment can be viewed here.

The town’s Purple Flag submission can be viewed here.

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The Town Hall,
High Street
Wiltshire  SN15 3ER
Phone: +44 (0) 1249 446699

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