Chippenham became a Purple Flag town in February and is one of the few market towns in the UK to win this prestigious national award for the safety and vibrancy of its nightlife.
Purple Flag is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches. Purple Flag status recognises towns providing a strong and varied mix of night time entertainment, from 5pm to 5am that are also safe for residents and visitors alike. Towns and cities with Purple Flag status have reported more people visiting at night and a drop in crime levels after winning the award.
Reassessed annually it leads to Purple Flag status for town & city centres that meet or surpass standards of excellence in managing the evening and night time economy (ENTE) between the hours of 1700 and 0600. Areas that achieve the standard benefit from an improved night time environment and a reputation that offers ‘a better night out’ to visitors.
Areas that receive Purple Flag status benefit from:
• An improved public image
• Increased visitors
• Lower crime and antisocial behaviour
• A more successful mixed use economy
• Attract a broader demographic
Chippenham was awarded this accreditation in February 2016. A range of partners organisations are working with ENTE businesses to help promote Chippenham as a fun and safe place to come to. The aim is to bring in new initiatives and better promote the wide range of existing opportunities to attract people of all ages to come out and discover that Chippenham is alive after 5pm when the traditional shopping and work culture closes down.
Purple Flag weekend 7 – 9 October 2016
The annual celebration of the Purple Flag programme, which recognises excellence in the management of the evening and night-time economy (ENTE) in the UK and Ireland, took place this weekend (07-09 October 2016).
Towns and cities across the country held a wide-range of events to not only showcase the quality, diversity and vibrancy of their ENTEs, but also to challenge the common negative, stereotypical perceptions about the safety and quality of our town and city centres during the evening period.
Chippenham town centre glowed purple with special celebrations at the weekend. Chippenham Police, Town Hosts, Street Pastors and Town Council were all out in the town to discuss Chippenham at night.
The iconic railway viaduct and Town Hall were lit purple, The Bridge House Wetherspoon’s had a purple day and night celebrations including a purple raffle and an afternoon of family fun with face painting, fancy dress and cake sale all in aid of Clic Sargent charity.
Chippenham Street Pastors were out and about on Saturday night and in addition to their stock of flip flops were handing out shimmering purple glow sticks!
Thank you to everyone that took part and made this such a great weekend and celebration of Chippenham at night.
The town’s Purple Flag assessment can be viewed here.
The town’s Purple Flag submission can be viewed here.