ICE card launch

18th May 2016 / News archive

    ICE emergency card launch: Friday 20 May 10am to 2pm, Emery Gate.

A project that creates safe places for people who might need support while out and about in Chippenham is being stepped up.

The safer and supportive communities scheme identifies safe places where people can go if they find themselves needing help while they’re in town. That could be feeling ill, getting confused or just feeling scared or intimidated.

Businesses, shops and organisations are being encouraged to sign up to support the scheme and become a safe place. They display an A5 sticker in their windows so anyone needing help can see they are somewhere to go for support.

Now the scheme, which started a year ago in the town, is making it easy for people to pick up free ICE (in case of emergencies) cards. You can pick yours up from the scheme stand that will be in Emery Gate on Friday between 10am and 2pm.

Scheme chairman Cllr Desna Allen said: “This project will make a shopping trip or visit to Chippenham even safer. It means that anyone who might feel anxious or need some help and support will be able to find that help easily in our town centre. When someone uses a safe place they will be listened to, reassured, supported and offered time and a safe place to wait.

“We’re launching the new Wiltshire ICE as an aid to people using the safe places scheme in Chippenham. Carrying an ICE card makes it easier if they find they do need help or support.”

The ICE cards will be available at Friday’s launch and can also be picked up from the Town Hall and the library. The event is part of activities being held to support dementia awareness week. Staff from the Alzheimer’s Society will also be on hand to answer questions about dementia and Alzheimer’s.

Premises interested in supporting the scheme by becoming a safe place can do so by contacting Chippenham BID or the town council on 01249 446699 or email

A large number of organisations, businesses and retailers across the town are supporting the scheme including Wiltshire Council, Chippenham Town Council, Chippenham BID, the Community Safety Partnership, Alzheimer’s Society, Chippenham churches